Open AccessPENGARUH CELEBRITY ENDORSER, TAGLINE DAN CITRA MEREK TERHADAP KESADARAN MEREK KONSUMEN FACIAL FOAM POND’S DI SMK AL-MAKMUR CIGANJUR JAKARTA SELATAN
Author(s) -
Putri Oktaviani,
Lestari Rahayu
Publication year - 2019
Publication title -
oikonomia
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2797-8966
pISSN - 0215-143X
DOI - 10.47313/oikonomia.v13i2.509
Subject(s) - advertising , brand image , psychology , business administration , business