Open AccessPENGARUH BRAND IMAGE, BRAND TRUST DAN PERCEIVED QUALITY TERHADAP BRAND LOYALTY ADIDAS PADA CHELSEA INDONESIA SUPPORTER CLUB (CISC) DI DEPOK
Author(s) -
Farid Al Rizky,
M. Agung S. Utomo
Publication year - 2019
Publication title -
oikonomia
Language(s) - English
Resource type - Journals
eISSN - 2797-8966
pISSN - 0215-143X
DOI - 10.47313/oikonomia.v13i2.504
Subject(s) - supporter , business , club , psychology , business administration , advertising , brand loyalty , geography , medicine , archaeology , anatomy