Open AccessPsychological Factors Influencing the Adoption of Web-Based Shopping Behaviour of Female Consumers
Author(s) -
Komal Mehreen,
Robina Roshan,
Mamoona Gul
Publication year - 2020
Publication title -
liberal arts and social sciences international journal
Language(s) - English
Resource type - Journals
ISSN - 2664-8148
DOI - 10.47264/idea.lassij/3.2.19
Subject(s) - descriptive statistics , hacker , sample (material) , psychology , the internet , variables , advertising , business , marketing , internet privacy , statistics , computer science , world wide web , computer security , mathematics , chemistry , chromatography
Online shopping is one of the latest emerging and revolutionary trends influencing the lives of common people. This research paper examines the relationship between demographic variables and internet exposure which are independent variables with the dependent variables i.e. psychological factors and consumer online buying behaviour. People are now moving from conventional shopping towards web based/online shopping because of which they can buy everything from home. The research paper explains the influence of five psychological variables such as security issues, privacy issues, overcharged, fraud/ hackers and lack of trust over the retailer derived from literature. Data from a sample of 298 female students of public and private sector universities of Dera Ismail Khan were collected through the self-developed and standardized questionnaire. Data were analysed by using descriptive statistics and Pearson’s correlation. The statistical analysis of the data reflects a lack of trust over the retailer and privacy concerns are considered as the most relevant factors affecting female consumers’ online buying behaviour.