Open AccessExamining Cross-Industry Collaboration in Sharing Economy Based On Social Exchange and Social Network Theories
Author(s) -
Cheng-Wen Lee,
HaoYuan Yu
Publication year - 2020
Language(s) - English
DOI - 10.47260/amae/1062
Subject(s) - sharing economy , viewpoints , social exchange theory , tourism , service (business) , service economy , social network (sociolinguistics) , business , information exchange , social economy , service provider , marketing , industrial organization , economics , economy , social media , market economy , computer science , sociology , art , telecommunications , social science , world wide web , political science , law , visual arts
Information technology and advanced online environments have reduced the costof these exchange activities and triggered the emergence of the sharing economy.Con-sequently, public attitude toward the sharing economy has gradually shiftedfrom re-luctance to acceptance. Moreover, the sharing economy has revolutionizedthe busi-ness models and viewpoints of conventional industries, and sharing serviceproviders have gradually shifted from an independent to a collaborative stance,thereby affect-ing conventional economies. This study interprets the phenomenonof cross-industry collaboration in the sharing economy through social exchange andsocial network the-ories. A multiple-case research framework is used to examinetourism and service in-dustries. Secondary data of service providers and users onsharing platforms are ana-lyzed using content analysis, supplemented with a contentanalysis of the interview data of three hotel executives. The varying phenomena ofthe conventional and shar-ing economies on social exchange and social networkwere compared. Finally, this paper proposes conclusions and practicalrecommendations according to the analytical results.JEL classification numbers: D85, M31, L14.Keywords: Cross-Industry Collaboration, Sharing Economy, Social Exchange,Social Network.