Open AccessEnvironmental Performance and Stakeholders’ Pressure Against the Small Batik Enterprises in Kelantan, Malaysia
Author(s) -
Mohd Rafi Yaacob,
Mahamod Ismail,
Mohd Nazri Zakaria,
Nur Faizah Mat Zin,
Mohammad Nizamuddin Abdul Rahim
Publication year - 2017
Publication title -
journal of tropical resources and sustainable science/journal of tropical resources and sustainable science
Language(s) - English
Resource type - Journals
eISSN - 2462-2389
pISSN - 2289-3946
DOI - 10.47253/jtrss.v5i1.653
Subject(s) - business , surprise , environmentally friendly , rest (music) , marketing , industrial organization , ecology , psychology , social psychology , biology , medicine , cardiology
The aims of this paper are to investigate environmental performance as well as stakeholders’ pressure against Batik enterprises in Kelantan. Based on the survey of 36 small Batik entrepreneurs, only 5 enterprises (13.5%) achieved high environmental performance and the rest (86.5%) were categorised as low environmental performance enterprises. These findings come as no surprise because the majority of Batik enterprises perceived low pressure from stakeholders, including regulatory pressure which usually exerts high pressure on businesses in other industries in Malaysia and other countries. The conclusion of this study is instructive, demanding the players in the industry to be environmentally proactive; however, this does not come easily unless they will be rewarded as being environmentally friendly and will pay heavy consequences of not being so.