Open AccessEffect of Customer Involvement Strategy on Financial Performance of Commercial Banks in Nakurucity, Kenya
Author(s) -
Francis Gathenya Gathuku
Publication year - 2022
Publication title -
account and financial management journal
Language(s) - English
Resource type - Journals
ISSN - 2456-3374
DOI - 10.47191/afmj/v7i5.02
Subject(s) - business , marketing , sample (material) , position (finance) , customer satisfaction , customer service , financial services , descriptive research , customer retention , customer needs , service (business) , finance , service quality , chemistry , statistics , mathematics , chromatography