Open AccessPredicting Consumer Purchasing Decision from Product Quality and Promotion through Brand Image
Author(s) -
Asep Rokhyadi Permana Saputra
Publication year - 2022
Publication title -
journal of business and management review
Language(s) - English
Resource type - Journals
ISSN - 2723-1097
DOI - 10.47153/jbmr39.4502022
Subject(s) - path analysis (statistics) , nonprobability sampling , promotion (chess) , brand image , product (mathematics) , purchasing , quality (philosophy) , advertising , population , marketing , business , psychology , mathematics , statistics , medicine , environmental health , political science , philosophy , geometry , epistemology , politics , law