Open AccessPredicting Customer Loyalty of Local Brand Fast-Food Restaurant in Indonesia: The Role of Restaurant Quality and Price Fairness
Author(s) -
Iwan Mulyawan,
Khintan Evia Tulsi,
Wahyu Rafdinal
Publication year - 2022
Publication title -
journal of business and management review
Language(s) - English
Resource type - Journals
ISSN - 2723-1097
DOI - 10.47153/jbmr310.4162022
Subject(s) - loyalty business model , marketing , customer satisfaction , business , service quality , structural equation modeling , loyalty , customer retention , quality (philosophy) , advertising , customer delight , service (business) , mathematics , statistics , philosophy , epistemology