Open AccessSensory cue, emotion, cognition and impulse buying behaviour of fast-food vendors in Ghana
Author(s) -
Edward Martey,
Racheal Markwei Martey,
Kingsford Adenutsi
Publication year - 2021
Publication title -
international journal of technology and management research
Language(s) - English
Resource type - Journals
ISSN - 2026-6480
DOI - 10.47127/ijtmr.v5i4.107
Subject(s) - cognition , psychology , structural equation modeling , pleasure , impulse (physics) , sensory system , need for cognition , cognitive psychology , computer science , physics , quantum mechanics , machine learning , neuroscience