Open AccessExplaining the Roles of Social Media Marketing Activities in Improving Customer Commitment (Case Study: Digikala Online Store)
Author(s) -
Parsa nikfetrat,
Ali Jahanbin,
Reza kamali
Publication year - 2022
Publication title -
international journal of research publications
Language(s) - English
Resource type - Journals
ISSN - 2708-3578
DOI - 10.47119/ijrp100941220222806
Subject(s) - brand equity , social media , marketing , business , advertising , social media marketing , confirmatory factor analysis , population , brand awareness , brand management , digital marketing , sociology , computer science , demography , world wide web , service (business)