Open AccessDesigning a model of factors affecting the transfer of concepts of advertising teasers in Consumer buying behavior of sports products
Author(s) -
Mirza Hasan Hosseini,
Soheila Shakoori Yadegari
Publication year - 2021
Publication title -
international journal of research publications
Language(s) - English
Resource type - Journals
ISSN - 2708-3578
DOI - 10.47119/ijrp100741420211844
Subject(s) - advertising , marketing , advertising research , business , promotion (chess) , advertising campaign , variety (cybernetics) , native advertising , online advertising , computer science , the internet , political science , artificial intelligence , politics , world wide web , law