
INFLUENCE OF STRATEGIC DIRECTION AND HUMAN CAPITAL ON COMPETITIVE ADVANTAGE IN THE TELECOMMUNICATIONS INDUSTRY IN KENYA: A CASE OF SAFARICOM LIMITED
Author(s) -
Florence Suji,
Brown Kitur
Publication year - 2022
Publication title -
international journal of research publications
Language(s) - English
Resource type - Journals
ISSN - 2708-3578
DOI - 10.47119/ijrp1001091920223904
Subject(s) - competitive advantage , business , promotion (chess) , human capital , marketing , competition (biology) , order (exchange) , industrial organization , position (finance) , sample (material) , telecommunications , economics , economic growth , engineering , ecology , chemistry , finance , chromatography , politics , political science , law , biology