Open AccessBRAND LOYALTY AND BRAND NAME AWARENESS ON CONSUMER DECISION MAKING PROCESS ON AIRTEL KENYA MOBILE MONEY TRANSFER
Author(s) -
Frank Ndolo Mutua,
James Mwikya Reuben
Publication year - 2022
Publication title -
international journal of research publications
Language(s) - English
Resource type - Journals
ISSN - 2708-3578
DOI - 10.47119/ijrp1001051720223667
Subject(s) - brand loyalty , advertising , marketing , brand equity , descriptive statistics , loyalty , brand awareness , loyalty business model , business , population , decision making , mobile banking , brand management , product (mathematics) , service (business) , statistics , mathematics , sociology , service quality , demography , geometry , purchasing