Open AccessA Rising Trend in Social Media: A Conceptual Assessment on Influencer Marketing
Author(s) -
Yasemin Gedik
Publication year - 2020
Publication title -
pamukkale üniversitesi işletme araştırmaları dergisi :
Language(s) - English
Resource type - Journals
ISSN - 2757-7260
DOI - 10.47097/piar.825325
Subject(s) - humanities , social media marketing , advertising , political science , business administration , art , business , digital marketing