Open AccessThe Impact of Social Media Activities on Emotional Attachment with the Mediating Role of Brand Image and Brand Commitment of Retail Sector
Author(s) -
Muhamad Haris,
Nadia Nasir,
Shahan Mehmood Cheema
Publication year - 2022
Publication title -
review of education, administration and law
Language(s) - English
Resource type - Journals
eISSN - 2708-3667
pISSN - 2708-1788
DOI - 10.47067/real.v5i2.228
Subject(s) - social media , marketing , advertising , brand loyalty , brand management , business , nonprobability sampling , brand image , constructive , sociology , political science , population , demography , law , process (computing) , computer science , operating system