Open AccessImpact of Private TV Channels and its Commodification of Religious Programs
Author(s) -
Faisal Jahan,
Ghulam Shabir
Publication year - 2021
Publication title -
review of education, administration and law
Language(s) - English
Resource type - Journals
eISSN - 2708-3667
pISSN - 2708-1788
DOI - 10.47067/real.v4i3.187
Subject(s) - commodification , commercialism , islam , advertising , sociology , media studies , mass media , content analysis , subject (documents) , political science , social science , law , business , history , computer science , archaeology , economics , market economy , library science
In some societies, religion itself is a complex subject and then creating its content in the media is no less of a challenge. Especially in a society like Pakistan where people are more sensitive in the name of religion and what is being said on TV soon spreads like wildfire on social media. The study looked at the extent to which Pakistani TV channels believe in commercialism and how far they can go for this purpose. To what extent has the aspect of commodification been embedded in Pakistani TV channels? One of the purposes of this research is to obtain and rate advertisements for the content produced and presented for TV. The questions are very serious and two different approaches have been adopted in the research method to find the answers. On the one hand, the survey sought the opinion of male and female students who were equally divided into undergraduate and graduate categories. On the other hand, in the Islamic and Hijri month of Ramadan 2019, the content of AREY Digital and Geo TV's Sehri and Iftar transmissions were compared. Numerical method was adopted for. In the majority opinion, the religious qualifications of the anchors of religious programs or their grasp on religious subjects is not much appreciated? In addition, the analysis of the material revealed that commercial advertisements run during religious shows on Pakistani TV channels, but at the same time segments are also produced on a commercial basis. The main purpose of these segments, which are based on the title of religion, is to promote products.