Open AccessDeterminants of Relationship Continuity: A Mediational Study of Relationship Quality and Word of Mouth
Author(s) -
Malka Liaquat,
Fawad Ahmad,
Noreen Safdar,
Aisha Khursheed
Publication year - 2020
Publication title -
review of applied management and social sciences
Language(s) - English
Resource type - Journals
eISSN - 2708-3640
pISSN - 2708-2024
DOI - 10.47067/ramss.v3i3.66
Subject(s) - nonprobability sampling , incentive , intellectual capital , word of mouth , business , position (finance) , function (biology) , quality (philosophy) , capital (architecture) , marketing , psychology , economics , sociology , microeconomics , finance , history , population , philosophy , demography , archaeology , epistemology , evolutionary biology , biology
Organizations claim employee as one of the most important strategic assets occupying the central position of intellectual capital. Monetary incentives alone cannot serve the function of retaining such employees. The objective of the study was to explore the individual as well as organizational factors, which governs the behavioural and psychological make-up of an employee and contributes to establishing relationship continuity between a firm and its employees. For this purpose, data is collected from 552 employees working in Textile mills in Multan region through purposive sampling and SEM is applied as a research technique. Results provide interesting factors that can be useful for retaining skilled knowledge workers.