Open AccessLOGO AS REPRESENTATION
Author(s) -
Natalya M. Zimina
Publication year - 2020
Publication title -
arhitekton
Language(s) - English
Resource type - Journals
ISSN - 1990-4126
DOI - 10.47055/1990-4126-2020-3(71)-19
Subject(s) - logo (programming language) , trademark , representation (politics) , literal and figurative language , context (archaeology) , identity (music) , computer science , component (thermodynamics) , graphic design , corporate identity , multimedia , word (group theory) , linguistics , human–computer interaction , aesthetics , art , programming language , public relations , history , political science , philosophy , physics , thermodynamics , archaeology , politics , law , operating system
The article discusses the principles of logo (verbal trademark) design based on the figurative characteristics and emotional component of the word using student works as an example. The importance of working not only with the form but also with the content of the logo is highlighted, and the application of similar principles in corporate identity development to create a unique graphic image is addressed in the context of development of professional graphic design skills in students.