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THE ROLE OF TYPOGRAPHICS IN THE DESIGN OF AN EXHIBITION SPACE. INTERACTION SCHEMES
Author(s) -
Evgenia Yu. Kuznetsova
Publication year - 2020
Publication title -
arhitekton
Language(s) - English
Resource type - Journals
ISSN - 1990-4126
DOI - 10.47055/1990-4126-2020-2(70)-15
Subject(s) - exhibition , typography , exposition (narrative) , space (punctuation) , focus (optics) , object (grammar) , visual arts , art , computer science , aesthetics , multimedia , human–computer interaction , artificial intelligence , literature , physics , optics , operating system
The article discusses the evolution of the role of typographics in the exhibition space from the generally accepted design of labels to the use of typography as the main artistic tool that demonstrates the conceptual intent of the exhibition. A significant amount of visual material was reviewed. Based on this review, graphic schemes of interaction between typography and exposition space were developed. The schemes show the dependence of the typography on the object being displayed and the focus of the exhibition.

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