Open AccessTowards Modelling the In-Application Mobile Marketing Strategies and Consumers Engagement in Mobile Shopping
Author(s) -
Modupe Abidemi Sulaimon,
Kateryna Vorobyova
Publication year - 2021
Language(s) - English
DOI - 10.46988/ijihrm.02.02.2021.03
Subject(s) - marketing , business , context (archaeology) , mediation , cronbach's alpha , voucher , advertising , quality (philosophy) , customer engagement , service (business) , computer science , social media , sociology , paleontology , social science , philosophy , accounting , epistemology , biology , world wide web