Open AccessThe Relationship Between Users' Performance Expectancy and Users' Behavioral Intentions to Use Mobile Commerce transactions in the Libyan context
Author(s) -
Salah M.M. Dagnoush,
Gamal S. A. Khalifa
Publication year - 2021
Publication title -
asia-pacific journal of management and technology
Language(s) - English
Resource type - Journals
ISSN - 2652-6840
DOI - 10.46977/apjmt.2021v02i02.003
Subject(s) - expectancy theory , unified theory of acceptance and use of technology , affect (linguistics) , context (archaeology) , mobile commerce , psychology , government (linguistics) , e commerce , applied psychology , social psychology , marketing , business , computer science , world wide web , paleontology , linguistics , philosophy , communication , biology
The purpose of this study is to see how users' performance expectations affect their behavioural intention to use m-commerce applications in Libya. The participants of this study are 310 respondents. Unified theory of acceptance and use of technology (UTAUT) has supported the hypothesis of this study. The findings suggested that there is positively relationship between users’ performance expectancy and users' behavioral intention. Furthermore, performance expectancy has a positive effect on behavioral intention to use m-commerce. This study contributes to the body knowledge on m-commerce usage. It also providing practical guidance for the Libyan government on how to improve user intention for use m-commerce systems.