Open AccessFinding Out the Influence of Marketing Mix on Attitude of Customers for Providing Online Reviews
Author(s) -
Priyo Das,
Pranam Dhar
Publication year - 2021
Publication title -
asia-pacific journal of management and technology
Language(s) - English
Resource type - Journals
ISSN - 2652-6840
DOI - 10.46977/apjmt.2021v02i01.004
Subject(s) - cronbach's alpha , structural equation modeling , marketing , data collection , promotion (chess) , marketing mix , descriptive statistics , reliability (semiconductor) , competitive advantage , advertising , business , statistics , mathematics , power (physics) , physics , quantum mechanics , politics , political science , law