Open AccessAUTOMATION OF THE PROCESS OF CREATING PSYCHOLOGICAL INFLUENCE PRODUCTS
Author(s) -
Yurii Mikhieiev,
O. V. Krуtenko
Publication year - 2019
Publication title -
problemi stvorennâ, viprobuvannâ, zastosuvannâ ta ekspluatacìï skladnih ìnformacìjnih sistem
Language(s) - English
Resource type - Journals
ISSN - 2076-1546
DOI - 10.46972/2076-1546.2019.16.16
Subject(s) - object (grammar) , computer science , process (computing) , automation , action (physics) , software , target audience , block diagram , component (thermodynamics) , human–computer interaction , artificial intelligence , programming language , engineering , mechanical engineering , physics , electrical engineering , quantum mechanics , advertising , business , thermodynamics
The article discusses the process of creating psychological influence products. The characteristics for the creation of these materials are given. An analysis algorithm of target audience is proposed, which acts as the main object for the implementation of the supporting goal of a psychological operation (action). The algorithm presupposes the sequential execution of the following steps: definition and refinement of the specifications of the target audience; calculation of the target audience effectiveness; identifying the causes and consequences of existing behavior of the target audience; description of vulnerabilities of the target audience; determination of the target audiences’ susceptibility; development of arguments and recommendations for a psychological operation (action); clarification of the primary criteria for evaluation of the target audience. The block diagram of the automation process algorithm of creating psychological influence products is provided in the article. According to the presented algorithm, specialized software has been developed and involves step-by-step filling of the relevant points of the program, taking into account the methodology which is used in the units of psychological operations of the NATO armed forces. The result of the specialized software’s work is the concept of creation of the printed psychological influence product. In addition, at the stage of designing of the printed psychological influence products, there is a database which contains ready-made materials and reference information which serve as the examples. There are two groups of criteria that are used while extending the database: the first group characterizes the psychological (manipulative) component of the psychological influence products, the second – the rules for its design in terms of perception (attention) of the target audience.