Open AccessBASIC PRINCIPLES FOR CREATING AN EFFECTIVE VISUAL MESSAGE
Author(s) -
I. O. Oryshchuk,
A. D. Nosova,
L. M. Maryshchuk
Publication year - 2018
Publication title -
problemi stvorennâ, viprobuvannâ, zastosuvannâ ta ekspluatacìï skladnih ìnformacìjnih sistem
Language(s) - English
Resource type - Journals
ISSN - 2076-1546
DOI - 10.46972/2076-1546.2019.16.06
Subject(s) - subconscious , perception , memorization , psychology , cognitive psychology , population , computer science , social psychology , sociology , medicine , alternative medicine , demography , pathology , neuroscience
The article is devoted to the definition of the basic principles of creating a visual message, the adherence to which contributes to the effectiveness of its influence on the target audience. In the context of Russia's hybrid war against Ukraine, counter-terrorism issues are more urgent than ever. In light of world research in psychology, the effectiveness of perceiving information depends, in particular, on the dominant channel of perception (audio, visual, kinesthetic). However, the results of a number of psychological experiments in the field of visual perception have shown that it is better to understand, memorize and reproduce the information we receive through our visual channels. Modern research of social problems leads to understanding - the world has become visual. Man of our time is under constant influence of visual content. So reporting to the consciousness of the necessary information effectively through this channel. Thus, the very visual message is an effective tool for counterpropaganda and for informing the population in the interests of the Armed Forces of Ukraine. The result of the research is based on the study of the peculiarities of the visual perception of information about the world and, related to this, the possibilities of using two-dimensional space in the interests of creating products of psychological influence. In addition, an analysis was conducted of the psychological effect of color on the human subconscious, the emotiogenic structure of color combinations, the psychological effects of symbolic coding of information, general rules of composition, examples of successful graphic marketing. In forming practical recommendations for the implementation of the proposed principles, general publishing approaches to the creation of printed visual products, the technological features of different types of media, the effectiveness of distribution channels for products of psychological influence and the results of the analysis of the target audience were taken into account.