
SPONSORSHIP MARKETING UNTUK MEMPERTAHANKAN CITRA MEREK PADA ERA DIGITAL: STUDI KASUS SPECIAL EVENT HARIAN KOMPAS
Author(s) -
Tarrence Karmelia Kontessa
Publication year - 2020
Publication title -
mediasi jurnal kajian dan terapan media, bahasa, komunikasi
Language(s) - Spanish
Resource type - Journals
eISSN - 2721-9046
pISSN - 2721-0995
DOI - 10.46961/mediasi.v1i2.35
Subject(s) - brand image , event (particle physics) , business , digital media , revenue , advertising , marketing , political science , physics , accounting , quantum mechanics , law