Open AccessPROMOTION ON BOOKS OF HEAVEN ON THE EARTH OF SRIWIJAYA BY USING SOCIAL MEDIA
Author(s) -
Benget Simamora,
Yessy Yerta Situngkir,
Engga Saputra
Publication year - 2020
Publication title -
publipreneur polimedia
Language(s) - English
Resource type - Journals
eISSN - 2723-6323
pISSN - 2338-5049
DOI - 10.46961/jip.v7i2.83
Subject(s) - promotion (chess) , social media , heaven , the internet , advertising , personal selling , sales promotion , marketing , business , computer science , world wide web , political science , art , literature , sales management , politics , law
Book promotion is the most important part in marketing activities.in the business world,promotional activities are carried to support marketing and sales activities “Surga di Bumi Sriwijaya”. In this finnal project report,the writer has the goal of explaining how to use Instagram and Facebook social media to promote the book’s script ‘Surga di Bumi Sriwijaya” by novice writers. The author uses the promotional mix theory is the Interactive internet marketing. Social media used by the authors are Instagram and Facebook. In final project,the author uses Quantitative descriptive method that explains in detail and validity the promotion of the book “Surga di Bumi Sriwijaya” Using social media Istagram and Facebook is an easy and inexpensive effective step for novice writers who are introducing works accroding to target market already determine