Open AccessAn employer branding strategy: developing a talent atraction model through action research
Author(s) -
Raquel Noutel,
Patrícia Araújo,
Rosina Fernandes,
Fernando Pinto Santos
Publication year - 2021
Publication title -
south florida journal of development
Language(s) - English
Resource type - Journals
ISSN - 2675-5459
DOI - 10.46932/sfjdv2n1-031
Subject(s) - reputation , workforce , marketing , competitor analysis , descriptive statistics , action research , automotive industry , quality (philosophy) , human resources , business , public relations , attractiveness , employer branding , management , psychology , engineering , new product development , sociology , political science , social science , philosophy , statistics , mathematics , epistemology , economics , psychoanalysis , law , aerospace engineering , product management