Open AccessTHE CUSTOMER EXPERIENCE MEASUREMENT SCALE
Author(s) -
Nihat Tavsan,
Y. Can Erdem
Publication year - 2021
Publication title -
i̇stanbul ticaret üniversitesi sosyal bilimler dergisi/i̇stanbul ticaret üniversitesi dergisi
Language(s) - English
Resource type - Journals
eISSN - 2717-7483
pISSN - 1303-5495
DOI - 10.46928/iticusbe.869314
Subject(s) - face validity , content validity , scale (ratio) , originality , focus group , psychology , inductive method , marketing , social psychology , mathematics education , business , psychometrics , creativity , clinical psychology , physics , quantum mechanics , teaching method