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THE EFFECT OF CONSUMER ATTITUDES TOWARDS PRODUCT PLACEMENT APPLICATIONS ON BRAND IMAGE PERCEPTIONS
Author(s) -
Hamit Kahraman,
Şeyda ESKALEN
Publication year - 2020
Publication title -
i̇stanbul ticaret üniversitesi sosyal bilimler dergisi
Language(s) - English
Resource type - Journals
eISSN - 2717-7483
pISSN - 1303-5495
DOI - 10.46928/iticusbe.768441
Subject(s) - humanities , psychology , art

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