Open AccessTHE EFFECT OF CONSUMER ATTITUDES TOWARDS PRODUCT PLACEMENT APPLICATIONS ON BRAND IMAGE PERCEPTIONS
Author(s) -
Hamit Kahraman,
Şeyda Eskalen
Publication year - 2021
Publication title -
i̇stanbul ticaret üniversitesi sosyal bilimler dergisi/i̇stanbul ticaret üniversitesi dergisi
Language(s) - English
Resource type - Journals
eISSN - 2717-7483
pISSN - 1303-5495
DOI - 10.46928/iticusbe.768441
Subject(s) - humanities , psychology , art