Open AccessMARKA AŞKI, MARKA GÜVENİ, MARKA FARKINDALIĞI VE MARKA İMAJININ MARKA SADAKATİNE ETKİSİNDE INFLUENCER ÇEKİCİLİĞİNİN ILIMLAŞTIRICI ROLÜ
Author(s) -
Zübeyir ÇELİK
Publication year - 2022
Publication title -
i̇stanbul ticaret üniversitesi sosyal bilimler dergisi
Language(s) - Uzbek
Resource type - Journals
eISSN - 2717-7483
pISSN - 1303-5495
DOI - 10.46928/iticusbe.1050122
Subject(s) - brand loyalty , brand awareness , attractiveness , advertising , brand equity , brand management , brand extension , brand image , psychology , business , psychoanalysis
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