Open AccessPengembangan Wisata Bahari Pantai Mulut Seribu Sebagai Daya Tarik Wisata Berkelanjutan Di Kabupaten Rote, Nusa Tenggara Timur
Author(s) -
Yudha Eka Nugraha
Publication year - 2020
Publication title -
journey
Language(s) - English
Resource type - Journals
eISSN - 2774-1923
pISSN - 2654-9999
DOI - 10.46837/journey.v2i2.46
Subject(s) - tourism , government (linguistics) , geography , signage , tourist attraction , local government , sustainable tourism , sustainability , swot analysis , environmental planning , business , advertising , marketing , ecology , archaeology , philosophy , linguistics , biology
East Nusa Tenggara Province surrounded by many potentials nature-based attractions, one of them is Mulut Seribu beach, in the Rote Ndao Regency. This beach is one of seven priority tourist attractions by the East Nusa Tenggara Provincial Government. Local Government initiation is welcomed by the local community and this research aims to create a strategy to develop the Mulut Seribu beach attraction with marine-based tourism to support sustainability. The research type is using descriptive qualitative, with interviewing stakeholders from five key informants living around the tourist attraction namely government representatives, tourists, and the local community. The results showed that according to SWOT analysis Mulut Seribu Beach is among Curve 1, whichmeans the development of this destination still aggressive to be developed with a concentration of development in SO, namely strength and opportunity. This result is shown by the Mulut Seribu festival as a form of coordination between community and government participation in developing marine tourism in Mulut Seribu Beach.Keywords: Marine Tourism, Tourism Development, Sustainable Tourism