Peran Transportasi Mrt Dalam Mendukung Industri Pariwisata Bisnis Di Jakarta

This study sets an objective to examine the role of MRT transportation (mass rapid transit) in supporting the tourism (business) industry in Jakarta. This research uses a descriptive qualitative approach. Data collection techniques were carried out for two weeks through indepth interviews and participatory observation techniques. Data obtained from the study results were analyzed using descriptive models. Data obtained was then adjusted to the PEST (PEST Analysis) theory and described through the business model canvas. Results showed that the MRT Jakarta is an appropriate type of public transportation to facilitate the accessibility of tourists while on vacation, as well as doing business in Jakarta. MRT Jakarta has also changed the new way of behavior and transform a civilization of people of Jakarta, to be more orderly, disciplined, and prefer to take public transportation. This will reduce potential air and noise pollution in Jakarta. With a value proposition on its business model canvas which shows a new type of public transportation that is fast, environmentally friendly, free of traffic jam, and hightechnology, MRT Jakarta is expected to be the most favorite transportation for tourists, whether they are in business, or enjoying tourist attractions in the capital city. In the future, PT MRT Jakarta is asked to continue the next railroad construction process, while maintaining excellent service standards that have been applied.Keywords: Transportation, Accessibility, Service, Value Proposition