Open AccessA STUDY OF THE KEY ELEMENTS IN VIRAL MARKETING TOWARDS CONSUMERS’ PURCHASE INTENTION IN KLANG VALLEY, MALAYSIA
Author(s) -
Mohd Fayuti Bin Ismail,
Chin Jack Tai,
Syarifah Norhidayah binti Syed Othman,
Yong Wei Yuan,
Kee Yong Yee,
Kumaran Kanapathipillai
Publication year - 2022
Publication title -
european journal of social sciences studies
Language(s) - English
Resource type - Journals
ISSN - 2501-8590
DOI - 10.46827/ejsss.v7i4.1259
Subject(s) - viral marketing , purchasing , credibility , advertising , business , marketing , entertainment , incentive , psychology , economics , political science , public relations , opinion leadership , law , microeconomics