Open AccessCORPORATE COMMUNICATION: INNOVATION, PUBLIC RESPONSABILITY AND CITIZENSHIP IMPACT
Author(s) -
Ana Rezende Matias,
Luís Cardoso
Publication year - 2020
Publication title -
european journal of social sciences studies
Language(s) - English
Resource type - Journals
ISSN - 2501-8590
DOI - 10.46827/ejsss.v5i6.975
Subject(s) - creativity , citizenship , democracy , modernization theory , public relations , business , public administration , political science , sociology , law , politics
The essence of innovation is creativity, which allows finding new solutions to existing problems. Innovative organizations do not depend solely on an entrepreneur, but on teams of experts gathered to create an entrepreneurial spirit. For this reason, it is necessary to use scientific techniques to promote creativity, as well as encourage and reward people and organizations that innovate, through the recognition of successful practices, both in the public and private sectors. Thus, public communication is at the basis of the quality and effectiveness of public service, the modernization of administrations and institutions, as well as the exercise of democracy.
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