Open AccessASSESSING THE ROLE OF ORGANISATIONAL CULTURE ON WORKFORCE CREATIVITY; AN ASSESSMENT OF THE SUPPORT STAFF OF UNIVERSITY OF BAMENDA, CAMEROON
Author(s) -
Napoleon Arrey Mbayong,
Djouongha Nguala Noumssi Placide
Publication year - 2021
Publication title -
european journal of management and marketing studies
Language(s) - English
Resource type - Journals
ISSN - 2501-9988
DOI - 10.46827/ejmms.v6i2.1000
Subject(s) - creativity , organizational culture , teamwork , likert scale , psychology , medical education , descriptive statistics , sociology , management , medicine , social psychology , developmental psychology , statistics , mathematics , economics
Purpose: The purpose of this study was to investigate the extent to which organisational culture affects the creativity of the support staff of the University of Bamenda. Methodology/Design/Approaches: The study employed primary data collected through self-administered questionnaires made up of structured questionnaires and unstructured interview. A total of 109 questionnaires were administered to the four selected work functions namely Secretariat staffs, Finance staffs, Health unit staff and Computer unit/Records staffs of the University of Bamenda. A total of 100 questionnaires were recovered making a response rate of 91.7%. These questionnaires were quoted using the Likert scale and analysed with the aid of the SPSS software. Findings: The findings show that changes in people-oriented culture, team culture, stable culture, and innovative culture are responsible for 54% changes in the creativity of support staff in The University of Bamenda with r2= 0.54. The descriptive research design was used and the Ordinary Least Squares regression technique employed to test the hypotheses. The results indicated that there was a significant effect of organisational culture on the creativity of support staff in The University of Bamenda. That is people-oriented culture, teamwork, stable culture, and innovative culture significantly contributed to employee’s creativity at the University of Bamenda. Research Limitations: This work is limited to the University of Bamenda, located in Bambili which is an Anglo-Saxon University there by ignoring other university staffs of the French culture. Practical implications: Based on the findings, the study recommended that the University should encourage teamwork, delegation of responsibility and work innovations at the job site by practicing management by objectives (MBO). If implemented, the university will experience a more creative workforce among its support staff. Originality/Value: This study’s research questions and methods are new to the line of Assessing the role of Organisational Culture on Workforce Creativity among University of Bamenda support staffs.
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