CHALLENGES IN THE ADMINISTRATION OF SATELLITE UNIVERSITY CAMPUSES IN CHINA - A CASE STUDY BASED ON HARBIN INSTITUTE OF TECHNOLOGY, SHENZHEN

Running satellite campuses in different locations is a regular feature in Chinese society nowadays due to the combined result of the complexities in enrolling students, the restricted scale of schooling, geographical limitations, and government policies. With the Reform and Opening-up, some of China's underdeveloped cities have become new economic engines. At the same time, their lack of higher education resources has limited their development. However, some colleges and universities have started satellite campuses to break through these limitations. The Harbin Institute of Technology (Shenzhen), co-founded by the Harbin Institute of Technology (HIT) and the Shenzhen Municipal Government, is a satellite campus of Harbin Institute of Technology. The paper summarised and sorted out the existing studies, interviewed the students of the Shenzhen campus of the Harbin Institute of Technology. Through studying the current situation, existing problems and their causes have been analysed. It was concluded that the current crisis facing the Harbin Institute of Technology (Shenzhen) revolves around the following points: brand awareness, school size, government policies, international situation, as well as faculty and campus management. Based on the research findings, it was recommended that Harbin Institute of Technology (Shenzhen) improve their brand marketing, expand the scale, train teachers further, upgrade risk management and research, and put forward concrete measures for several aspects of the negotiations. Article visualizations: