Open AccessANALISIS WACANA HATE SPEECH DALAM LIVE STREAMING YOUTUBE LIGAGAME E-SPORTS TV
Author(s) -
Thomas Dewo Ayudya,
Bonardo Marulitua Aritonang,
Ester Krisnawati
Publication year - 2019
Publication title -
jurnal komunikasi dan bisnis /jurnal komunikasi dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2723-2956
pISSN - 2355-5181
DOI - 10.46806/jkb.v7i2.632
Subject(s) - argument (complex analysis) , the internet , media studies , computer science , advertising , sociology , world wide web , biochemistry , chemistry , business
Technological development on online communication was creating various communication on the internet, one of them is live streaming features on Youtube. Communication variation on the internet still has a problem, one of them is the existence of hate speech on the comment section in live streaming Youtube of Ligagame eSports TV Youtube Channel. Theory of Discourse from Ernesto Laclau and Chantal Mouffe become guidelines to analyze the discourse formed from caster so that appeared hate speech from audience comment, which that hate speech divided into some type of cyberbullying. To analyze that, the researcher does observation or directly observe when live streaming been held and interview part of Kominfo Salatiga as a data triangulation. The result of the research shows that delivery like anything brought by the caster in streaming would still bring up hate speech comment from the audience, and a caster can react with the reply the hate speech argument from the audience, offer a solution to stop hate speech from appearing, or just ignore that comment.Keywords: Hate Speech, Caster, Discourse, Youtube, Cyberbullying.