Open AccessIntensity, positive valence, negative valence, and content of electronic word of mouth influence online shopping intention
Author(s) -
Rivaldo Haryono
Publication year - 2022
Publication title -
jurnal ekonomi perusahaan
Language(s) - English
Resource type - Journals
eISSN - 2830-1560
pISSN - 0854-8153
DOI - 10.46806/jep.v29i2.888
Subject(s) - valence (chemistry) , psychology , word of mouth , advertising , the internet , social psychology , computer science , business , chemistry , world wide web , organic chemistry