Open AccessThe power of influencers to influence followers’ purchase willingness: The case of @titantyra
Author(s) -
Samuel Rafenda,
Bilson Simamora
Publication year - 2022
Publication title -
jurnal ekonomi perusahaan
Language(s) - English
Resource type - Journals
eISSN - 2830-1560
pISSN - 0854-8153
DOI - 10.46806/jep.v29i2.886
Subject(s) - influencer marketing , mediation , curiosity , psychology , power (physics) , advertising , social psychology , path analysis (statistics) , chose , test (biology) , marketing , business , political science , computer science , paleontology , physics , quantum mechanics , machine learning , relationship marketing , law , biology , marketing management