Open AccessHow image and trust determine preference: The case of Kaskus, OLX, and Tokopedia
Author(s) -
Shannen Bonfilio
Publication year - 2022
Publication title -
jurnal ekonomi perusahaan
Language(s) - English
Resource type - Journals
eISSN - 2830-1560
pISSN - 0854-8153
DOI - 10.46806/jep.v29i1.839
Subject(s) - advertising , purchasing , preference , context (archaeology) , brand image , brand awareness , brand extension , brand management , psychology , brand equity , business , marketing , mathematics , geography , statistics , archaeology