Open AccessThe Influence of Brand Trust and Religiosity on The Mudharabah Deposit Product Selection Decision
Author(s) -
Prianda Pebri,
Surya Bakti
Publication year - 2022
Publication title -
journal of social science
Language(s) - English
Resource type - Journals
ISSN - 2721-5202
DOI - 10.46799/jss.v3i1.288
Subject(s) - religiosity , accidental sampling , islamic banking , islam , population , product (mathematics) , sample (material) , order (exchange) , business , psychology , mathematics , social psychology , chemistry , sociology , geography , demography , geometry , archaeology , finance , chromatography
The purpose of this study is to analyze the influence of brand trust and religiosity on the decision to choose mudharabah deposit products in Islamic Commercial Banks. Population and sample are 100 respondents selected by accidental sampling in order to obtain research data through filling out a questionnaire. The results showed that partially or simultaneously the two independent variables consisting of brand trust and religiosity have a positive and significant effect on the decision to choose mudharabah deposit products in Islamic Commercial Banks.