Open AccessFACTORS INFLUENCING TRAVEL BEHAVIOURAL INTENTIONS OF INTERNATIONAL TOURISTS TO SAUDI ARABIA
Author(s) -
Nadin Almadani,
Thu Huong Nguyen,
Scott Bingley
Publication year - 2021
Language(s) - English
Resource type - Conference proceedings
DOI - 10.46754/gtc.2021.11.034
Subject(s) - netnography , tourism , quality (philosophy) , data collection , perception , marketing , advertising , social media , psychology , business , geography , sociology , computer science , world wide web , social science , philosophy , archaeology , epistemology , neuroscience
This research aims to identify the factors affecting the behaviour of international tourists based on online reviews. To further understand tourist perceptions and opinions from online posts reviews Netnography approach has been implemented. A few studies have used Netnography to investigate online reviews of hotels and restaurants, but there has been limited examinations of online reviews of tourist attractions. To date, no studies have been done on this concerning Saudi Arabia. The OutWit Hub software was used to extract TripAdvisor reviews and content automatically. The data collection focused on attractions (Things To Do) located in Jeddah and Riyadh, the most populated cities in Saudi Arabia with a wide range of attractions and activities, including sights and landmarks, nature parks, and museums. The following approaches were utilised for netnographic analysis: first form the studied culture or group; collect data; analysis and interpretation: report on study findings and comprehend the theoretical consequences. The most significant findings were that the data supported correlations between visitors’ behavioural intentions, travel motivations and experience quality. This research provides evidence that travel motivations and experience quality affect the development of tourist behavioural intentions. This research offers policymakers, destination planners and industry professionals a proper and thorough analysis of tourists’ behaviour and needs.