Open AccessMuslim consumer response towards CSR focused companies with special reference of financial impact on the stock value of the companies
Author(s) -
Madiha Khan,
Shariq Mubashir
Publication year - 2019
Publication title -
ibt journal of business studies
Language(s) - English
Resource type - Journals
eISSN - 2414-8393
pISSN - 2409-6520
DOI - 10.46745/ilma.jbs.2019.15.01.17
Subject(s) - corporate social responsibility , business , marketing , value (mathematics) , social responsibility , product (mathematics) , work (physics) , public relations , political science , mechanical engineering , geometry , mathematics , machine learning , computer science , engineering
Social and societal marketing are the ways through which the company markets their product as per the consumer needs and demands and on the other hand spreads the message of their interest. On the other hand corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders. The organizations set their budget to spend on the social & societal causes. In this research paper the concept of social and societal marketing is provided along with the concept of CSR linked with Quran verses and Ahadith in favor of charity. It is emphasized in the paper that Muslim consumers are responsive towards the companies which keenly participates in the public welfare work through CSR.