Open AccessOpinions as Colors: A Visual Analysis Technique for Modest Focus Group Transcripts
Author(s) -
Oladokun Omojola,
Oscar Odiboh,
L. O. Amodu
Publication year - 2018
Publication title -
the qualitative report
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.335
H-Index - 35
ISSN - 2160-3715
DOI - 10.46743/2160-3715/2018.3349
Subject(s) - focus group , perspective (graphical) , transparency (behavior) , focus (optics) , group (periodic table) , psychology , computer science , sociology , artificial intelligence , chemistry , physics , computer security , organic chemistry , anthropology , optics
A major concern in focus group research is how transcripts are analyzed. One way of resolving the issues involved is the use of images, in the place of words or numbers, to capture discussion outcomes. This work upgrades the visual perspective and uses colors to represent discussants’ opinions about leadership while the strength of those opinions is illustrated by some levels of transparency of those same colors. This model simplifies the expertise needed by enabling speedy determination of discussants’ submissions even as the transparencies, in the form of shades or tints, reveal the gravity of those submissions.