Open AccessExtending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography
Author(s) -
Damion Waymer,
Nneka Logan
Publication year - 2016
Publication title -
the qualitative report
Language(s) - English
Resource type - Journals
ISSN - 2160-3715
DOI - 10.46743/2160-3715/2016.2419
Subject(s) - autoethnography , organizational memory , foregrounding , sociology , organizational communication , organizational culture , narrative , corporate communication , organization development , organizational learning , organizational studies , epistemology , public relations , psychology , stakeholder , social science , knowledge management , political science , computer science , linguistics , philosophy
Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and practice in corporate communication?