Open AccessRevealing the Colour and Personality in Texts: Putting the "Person" Back into our Results
Author(s) -
R. J. Pitcher
Publication year - 2014
Publication title -
the qualitative report
Language(s) - English
Resource type - Journals
ISSN - 2160-3715
DOI - 10.46743/2160-3715/2014.1261
Subject(s) - personality , respondent , psychology , value (mathematics) , social psychology , subject (documents) , cognitive psychology , computer science , mathematics , statistics , library science , political science , law
The purpose of this paper is to show how the colour and personality contained in texts can be derived and analysed. This colour and personality indicates something important about the respondents’ thinking which is lost using normal analytical techniques. The method used to extract the meaningful words was largely intuitive. That is, I selected the words which seemed to me to indicate something about the thoughts of the respondents and provide colour and personality to the text. These words show how the subject under discussion is seen by the respondent. I would suggest that the method described in this paper is of great value since it allows us to understand better the responses of our respondents. It puts the “person” back into the analysis, showing that the respondents are real people not simply abstract figures.