Using Forums and Message Boards to Recruit Study Participants in Qualitative Research

The following observations have emerged from the author’s research experience involving the recruitment of focus group participants for a qualitative study on job search behaviors using technology. It is argued that Internet forums and message boards provide researchers with a robust approach to recruiting participants for qualitative study purposes. Advantages and characteristics of online communities are outlined to inform future practices based on the experience of engaging job-seekers who frequent a career advice board on the Internet. Challenges and limitations inherent to this methodology are also explored with techniques offered for maximizing the effectiveness of future recruitment. Use of Internet forums and message boards as objects of research versus as research tools is distinguished throughout. The paper contributes to a growing body of knowledge about harnessing the Internet to inform and support qualitative research.