Open AccessEverything You Always Wanted to Know about Focus Group Research but Were Afraid to Ask
Author(s) -
Elisa Waingort
Publication year - 2015
Publication title -
the qualitative report
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.335
H-Index - 35
ISSN - 2160-3715
DOI - 10.46743/2160-3715/2013.1482
Subject(s) - focus group , perspective (graphical) , focus (optics) , group (periodic table) , ask price , psychology , sociology , value (mathematics) , epistemology , philosophy , computer science , visual arts , art , anthropology , chemistry , physics , organic chemistry , optics , economy , machine learning , economics
In this review I provide a glimpse into the key elements critical to effective focus group research from the perspective of experts Martha Carey and Jo - Ellen Asbury. The authors ’ intent is to promote the value of focus group research as an effective and rigorous form of research, if done right.