Open AccessHow to Conduct Ethnographic Research
Author(s) -
Nisaratana Sangasubana
Publication year - 2014
Publication title -
the qualitative report
Language(s) - English
Resource type - Journals
ISSN - 2160-3715
DOI - 10.46743/2160-3715/2011.1071
Subject(s) - ethnography , process (computing) , key (lock) , data collection , reliability (semiconductor) , psychology , sociology , epistemology , engineering ethics , management science , computer science , social science , engineering , anthropology , computer security , philosophy , power (physics) , physics , quantum mechanics , operating system
The purpose of this paper is to describe the process of conducting ethnographic research. Methodology definition and key characteristics are given. The stages of the research process are described including preparation, data gathering and recording, and analysis. Important issues such as reliability and validity are also discussed.