Open AccessUse of Focus Groups in Survey Item Development
Author(s) -
Sylvia C. NassarMcMillan,
L. DiAnne Borders
Publication year - 2015
Publication title -
the qualitative report
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.335
H-Index - 35
ISSN - 2160-3715
DOI - 10.46743/2160-3715/2002.1987
Subject(s) - popularity , focus group , psychology , survey research , focus (optics) , process (computing) , applied psychology , knowledge management , social psychology , computer science , sociology , physics , anthropology , optics , operating system
Focus groups are rapidly gaining popularity as a field research tool. This technique can be particularly effective in survey item development, as illustrated here via development of the Volunteer Work Behaviors Questionnaire. The steps involved in this process, ranging from item generation to finalizing logistics, are outlined. Implications for further research are proposed.